Things end. Days, seasons, events, years – even this pandemic will end one day. December starts the countdown to a new year, but whilst we are still in 2021, let’s consider what we learned before we toast 2022.
Local connections are critical. From shortages of goods to pandemic-related delays in shipping, developing local sources was the key to smoother operations for growers and designers alike. The shortage of imported flowers provides local growers the opportunity to fill the needs of designers who may have been hesitant or unfamiliar before with the wide variety of flowers and foliage available to them in every season of the year.
Virtual can be a good thing. One of the true silver linings of gathering virtually is that anyone can attend, regardless of geography. We have seen that with our IFDA meetings – we can now welcome members from all over the nation who can attend without the expense and hassle of travel. Inclusion of more people offers interesting new takes on creativity, and I expect virtual and hybrid models of meeting are here to stay.
Flower sales are up! On a farm tour this fall, Dave Dowling, guru of American flower farms, mentioned the huge increase in sales of cut flowers last year – and that has continued this year. Being intentional about gifts that spark joy or simply wanting beauty in our homes as we cope with uncertainty has meant more flower customers buying more often. A rosy forecast for cut flower sales is good for the industry overall, providing business to designers and growers.
As we celebrate the season, we can also celebrate the many ways we have all pivoted, been nimble, learned new tricks, connected with new suppliers and businesses, and simply carried on. Let’s also remember that, while all things end, endings make room for new beginnings. May the new year be the beginning of new joys for us all.
What’s Available Locally in December: This list is by no means comprehensive, just a sampling of what growers in our area may have this month. Anemones, Coral Berry, Eucalyptus, Ilex, Lilies, Paperwhite Narcissus, Sweet William, Tulips, Evergreens, and wreaths, swags, and garlands. Also ask your local growers about dried flowers and wreaths – many dry their harvest!
Care Tips for Juniperus – Juniper greens are a festive addition to holiday designs, although they can also be used at other times of the year. Their vase life is long, usually two to four weeks, depending on the cultivar. They can be dry stored at 32F for a month or more.